给联合利华最新的品牌LOGO设计赞一个！ 2014年07月30日
种类：海报设计 来源：上海vi设计赛盛设计收藏集
联合利华是世界上最大的快费品企业之一，拥有多个世界知名的食品、饮料、清洁剂和个人护理产品。每天有1.6亿多人次在世界各地选购联合利华的产品。联合利华品牌受到各地消费者的信赖，产品使您心情愉悦、神采焕发、享受更加完美的生活，让您的生活更具活力。作为一家全球知名的快消品牌，他的品牌设计自有独树一帜的的非凡创意，盛视觉整理了联合利华的最新标志设计和品牌推广海报设计，供设友们收藏和欣赏。
联合利华的新标志设计，新logo由25种图案构成，分别代表一种活力和产品品牌。
1. Sun 太阳， 活力的象徵，人类赖以维生的自然资源，一切生命的起源 Our primary natural resource. All life begins with the sun-the ultimate symbol of vitality. It evokes Unilever's origins in Port Sunlight and can represent a number of our brands. Flora,Slim-Fast and OMO all use radiance to communicate their benefits.
2. DNA/ 基因 ，双螺旋线形状，代表生命的起源和生化科学，更是健康生活的关键 The double helix,the genetic
blueprint of life and a symbol of bio-science. It is the key to a healthy life. The sun is the biggest ingredient of life,and DNA the smallest.
3. Bee/ 蜜蜂 ，创造力、传播、辛勤工作，和物种多样性，象徵环境带来的机遇和挑战 Represents creation,pollination,hard work and bio-diversity. Bees symbolize both environmental challenges and opportunities.
4. Hand/ 手，象徵感性、关心与需求 A symbol of sensitivity,care and need. It represents both skin and touch.
5. Flower/ 花朵，芳香与「手」图案组合时，代表滋润乳液或乳霜 Represents fragrance. When seen with the hand,it represents moisturizers or cream.
6. Hair/ 发丝，美丽的象徵，与「花朵」图案组合时，令人联想到乾净、芬芳；与「手」的图案组合时，则代表柔软 A symbol of beauty and looking good. Placed next to the flower it evokes cleanliness and fragrance; placed near the hand it suggests softness.
7. Palm Tree/ 棕榈树，多样的自然资源，也是天堂的象徵 A nurtured resource. It produces palm oil as well as many fruits-coconuts,bananas and dates-and also symbolizes paradise.
8. Sauces or speads/ 调味酱，代表混合与搅拌，表达混合香味、增添滋味之意 Represents mixing or stirring. It suggests blending in flavors and adding taste.
9. Spoon/ 汤匙 ，象徵营养、口味与烹饪 A symbol of nutrition,tasting and cooking.
10. Bowl/ 碗，满满一碗充满香味的食物，亦代表即食食品、热饮或汤品 A bowl of delicious-smelling food. It can also represent a ready meal,hot drink or soup.
11. Spice and flavours/ 辣椒及调味料，代表辣椒或新鲜配料 Represents chili or fresh ingredients
12. Fish/ 鱼，象徵食品、海水或淡水 Represents food,sea or fresh water.
13. Sparkle/ 火花，明亮、健康、活力闪耀 Clean,healthy and sparkling with energy.
14. Bird/ 小鸟，象徵自由，从琐事中解脱，尽情享受生活乐趣 A symbol of freedom. It suggests a relief from daily chores,and getting more out of life.
15. Recycle/ 循环，实现持续做好环保的承诺 Part of our commitment to sustainability.
16. Lips/ 嘴唇，象徵美丽、美貌与品味兼具 Represent beauty,looking good and taste.
17. Ice cream/ 冰淇淋，休闲、愉悦及享受 A treat,pleasure and enjoyment.
18. Tea/ 茶，植物或从植物萃取的菁华，例如茶叶，也是成长与耕耘的象徵 A plant or an extract of a plant,such as tea. Also a symbol of growing and farming.
19. Particles/ 微粒，代表科学、泡沫与活跃 A reference to science bubbles and fizz.
20. Frozen/ 冰冻，植物是新鲜的象徵，代表个人清洁，与「衣物」图案一起使用，则代表衣物洗护 The plant is a symbol of freshness,the snowflake represents freezing. A transformational symbol.
21. Wave/ 浪花，乾净、清新与活力，代表个人清洁，与「衣物」图案一起使用，则代表衣物洗护 Symbolizes cleanliness,freshness and vigour either as personal washing or as a laundry icon (with the shirt)
22. Liquid/ 水滴 ，代表乾净的水和纯净 A reference to clean water and purity.
23. Container/ 容器，代表包装，一瓶个人使用的乳液 Symbolizes packaging-a pot of cream associated with personal care.
24. Clothes/ 衣物， 代表美丽乾净的衣物 Represent fresh laundry and looking good.
25.Heart/ 心，象徵爱、呵护与健康 A symbol of love,care and health.
对新logo由25种图案所蕴涵的意义非常感兴趣
上海赛盛企业形象设计有限公司，简称赛盛设计，成立于1999年，是知名的上海品牌设计公司和上海vi设计公司，致力于为企业提供国际化标准的上海vi设计、上海标志设计、上海logo设计、上海画册设计、上海企业宣传片制作等服务。我们是上海vi设计、上海商标设计、上海logo设计的领军企业，强大的专业背景、丰富的实战经验的和一站式的解决方案是您品牌推广和发展的首选合作伙伴。
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